Google, a mobile platform maker (of Android), starts to de-emphasize carrier-based NFC. As per IDC’s report (Aug 2013), Android accounts for 79% of the Smartphone shipments as on 2Q2013. iOS (through iPhones) accounts for another 13% of the Smartphone shipments.
If Google manages to establish the Host-Card-Emulation standard as an alternative to the secure-element(SE) based NFC transactions, SE-makers have a steep climb ahead to compensate for lost revenue from SE sales. Read more about Google’s move.
How will SE-makers react to this dynamic?
Earlier today I came across this article on NFCWorld.com – “HP puts NFC in Enterprise Printers“
Not so long ago, I did an assessment for enterprise printer makers on this blog and had proposed a product strategy to map innovation cycles between printers and contact-less technologies. Happy to see it was in line with what dominant printer makers are thinking.
“A newly published patent application shows that Apple has been working on ways to combine the fingerprint verification technology it acquired in July 2012 with NFC — and may also be eyeing a variation of NFC that uses “body coupled communications”
Read more at NFCWorld.com …
The slide-deck in this post is a blast from the past!
A few months before I started my internship with Xerox, I thought of creating a nice little slide deck – in an attempt to articulate a new proposition.
It is public knowledge that the print industry is shrinking (2D printing – to be more accurate) and Xerox has been major player in this industry catering specifically to the enterprise customer segment.
I’ve attempted to do two things in this deck:
1. Proposed an alteration to the product strategy (printers specifically) enabling value added benefits for the enterprise customer and the end user – the office guy!
2. Attempted to size a new market – reaching end users through enterprise customer segment – to generate printer sales and (more importantly) raise annual ‘supplies revenues’. Needless to say, it is based on certain exemplary figures.
Note: As I said, this is a blast from the past and is purely made for personal interests – trying to gauge and hone my skills in the process!