HP puts NFC in Enterprise printers – like I said last year

Earlier today I came across this article on NFCWorld.com – “HP puts NFC in Enterprise Printers

Not so long ago, I did an assessment for enterprise printer makers on this blog and had proposed a product strategy to map innovation cycles between printers and contact-less technologies. Happy to see it was in line with what dominant printer makers are thinking.

Market sizing, product strategy … dealing with a shrinking 2D printing market..

The slide-deck in this post is a blast from the past! 

A few months before I started my internship with Xerox, I thought of creating a nice little slide deck – in an attempt to articulate a new proposition.

It is public knowledge that the print industry is shrinking (2D printing – to be more accurate) and Xerox has been major player in this industry catering specifically to the enterprise customer segment.

I’ve attempted to do two things in this deck:

1. Proposed an alteration to the product strategy (printers specifically) enabling value added benefits for the enterprise customer and the end user – the office guy!

2. Attempted to size a new market – reaching end users through enterprise customer segment – to generate printer sales and (more importantly) raise annual ‘supplies revenues’. Needless to say, it is based on certain exemplary figures.

Note: As I said, this is a blast from the past and is purely made for personal interests – trying to gauge and hone my skills in the process!